The importance of Product, Price, Promotion and Place will be paramount to the intern's understanding of operating a successful organization. The other four P's that will be incorporated into the placement: Planning, Packaging, Positioning and Perception. Together you end up with a sports marketing machine and a new appreciation for the letter P!
Your internship duties will be working to keep all the spokes on the wheel of promoting the team in good order. Interns will promote the team and individual players through a wide array of mediums:
The ability to interact with team members and the general public and to learn how to create "hype" and generate interest both in the club in general and specific matches in particular will be key to the internship.
Learning how to market to different socio economic groups will be a lesson as well. Strategies to fill the high roller boxes are different than putting bodies in the nosebleeds. You will have exposure to all levels of marketing and learn from experts in their fields the techniques used to achieve both goals.
* Social media
* Print advertising
* Hosting community events
* Television advertising
* Product endorsements
* Email campaigns
* Fund raisers
* Charitable works
* Product placement in bars/hotels/businesses