“I always dreamed of working in the front office of a professional baseball team. I like statistics and marketing and I got to do both at this internship. I represented the stadium so in addition to baseball promotions, we also got to do a tractor pull contest and other fun events. Meeting the players and working on their bio’s for the program was also a highlight.”
One of our students interned at Pele’s former soccer club in Brazil. We placed at student with the athletic director of a Division 1 school in DC that went to the Sweet 16 basketball finals. Our students have worked at a minor league baseball team in New York. We partnered with a championship-level rugby league in New Zealand. We landed a student with a professional hockey club in Sydney. And we sent a student to work with America’s Cup winning yacht club in Auckland.
Our placements are hands-on and allow students to do a variety of job duties. Splitting time between the office and the field has resulted in great reviews.
Sports marketing tends to focus on two specific areas: putting fans in the seats and attracting advertising dollars from local businesses. To attract fans, you will attend meetings with upper management and devise strategies to promote upcoming matches. Some of these promotions may focus on social media blasts where you use Facebook, Instagram, Twitter and other platforms to generate interest.
Public relations is another avenue that marketing departments rely on. You will reach out to local newspapers and television stations to encourage coverage of upcoming events. This may include press passes and creating compelling profiles on key players.
Generating advertising revenue from local businesses is another key to sports marketing. Whether it is finding a sponsor for bobblehead night or having the owner of a local car dealership throw out the first pitch, inspiring local companies to purchase advertising space is an important revenue stream.