• “I got a chance to work at one of the premier rugby leagues in the city to work on their social media campaign. I helped out in their main office across from the stadium. Our job was to promote all the teams and their matches using different online media. My project was to design a social media marketing plan to help them gain exposure to a set of industries that were under represented. So we came up with a strategy to approach those businesses and get new sponsors for the stadium and the teams. It was fun meeting some of the players and learning about rugby union. I didn’t realize there were different types of rugby rules and leagues. Now I even have a favorite team to root for.”

    - Austin F.
    Student, Fall 2018

Social Media Marketing

Social Media Companies are specialists are emerging from a variety of fields ranging from marketing, graphic design, IT, web development, among other backgrounds. In these cutting edge internships we place you with companies that are leading the way in educating business on how to reach a generation of You-tubers, Gmailers, Facebookers, Twitterers, Linked Inners, among others.

We have two tracks to choose from:


Work with a designated social media company that contracts out to businesses to create an online marketing presence for the company. You will be working alongside industry experts who use the latest technology and strategy to help their clients burst onto the scene.


Work with a traditional company who wants to expand their social media presence in-house. Many companies have designated a staff member to oversee their social media updates. You will work to modernize their online presence and do market analysis on the ways to improve their exposure. With this option, there is less pressure as you will likely enter the position with the skills needed to do the job vs. entering a professional marketing company with high expectations for your ability. You have a chance to work with major sports teams, ecotourism companies, and other exciting venues.


According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects. These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services.

The main job of the social media expert is to educate and teach clients how to set up, update, and grow their social media platforms. In addition, there is the marketing end. Logo design, Facebook landing page design and strategy, social network branding: key to this is choosing the right demographic and area to place an ad. So, the job is two-fold: setting up a company’s social media presence and advertising on major networks such as Facebook, Twitter, LinkedIn and others.

Job Duties

  1. Analyze client needs
  2. Pay per click advertising
  3. Design landing pages
  4. Blog writing
  5. Graphic design